Job Title : Content Strategist

Job Summary:
A Content Strategist is responsible for developing, managing, and executing a content strategy that aligns with business goals, ensuring consistent brand messaging across all platforms.

Roles and Responsibilities:

• Develop content strategies tailored to different platforms (blogs, social media, websites).
• Conduct audience research to understand content preferences and needs.
• Collaborate with designers, writers, and marketers to create cohesive campaigns.
• Monitor content performance using analytics tools and optimize based on insights.
• Ensure brand voice and tone consistency in all content pieces.
• Stay updated with industry trends and integrate them into strategies.

Qualifications Required:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience as a Content Strategist or similar role.
• Strong portfolio of content strategies and execution.

Skills Needed:

• Excellent writing and editing skills.
• Proficiency in content management systems (e.g., WordPress).
• Knowledge of SEO principles and content optimization.
• Analytical skills to interpret content performance metrics.
• Creative thinking and strong attention to detail.

Benefits-

• Competitive salary
• Annual appraisal and bonuses
• Rewards and Recognition
• Performance based bonuses